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Biography
Ben Zietlow, with over 11 years of professional GIS and transportation planning experience, is Quetica’s Route Optimization Practice Leader. Mr. Zietlow works with public and private organizations and agencies to implement route network planning and optimizing solutions to improve operational efficiency and reduce costs. He has extensive experience working on national, statewide, and local level transportation and optimization efforts. Prior to joining Quetica, Mr. Zietlow spent five years at the University of Wisconsin-Madison serving as Geoeconomist for the National Center for Freight and Infrastructure Research & Education (CFIRE) and the Mid-America Freight Coalition (MAFC) where he provided freight transportation research, policy analysis, and technical support to CFIRE and the ten states of the MAFC. Mr. Zietlow received his Bachelor of Science in Economics and Bachelor of Science in Philosophy from the University of Wisconsin – La Crosse and his Master of Science in Geographic Information Science from St. Mary’s University of Minnesota.

Mr. Zietlow speaks about fleet route optimization and management at national events and conventions around the nation. In 2022, he presented the paper, “Optimizing Winter Maintenance Operations with Stacked Technology Solutions” during the XVI World Winter Service and Road Resilience Congress- Adapting to a Changing World, hosted by Calgary. The paper discusses a winter operations support framework that integrates route optimization, winter operations event management, fleet telematics, and performance measurement/management into a single solution stack. The stacked, or integrated, framework supports agencies’ iterative, end-to-end process of planning, operations, and continuous improvement.

Co-presenter Biography
Benjamin Zietlow has 10 years of professional experience related to multimodal freight transportation planning, policy and research. Mr. Zietlow has worked on multiple national, statewide, and corridor level planning efforts in Florida, Illinois, Iowa, Minnesota, Missouri, Nebraska, North Carolina, and Texas. He served as deputy project manager for two regional studies in Decatur and Quincy IL. Recently, he was part of a consultant team that examined the Economic Role of Freight in Texas. The study developed private sector Bill of Lading (BOL) enhanced commodity flow data and combined it with industry employment data and econometric modeling tools to estimate the economic impacts from freight intensive industries for the State of Texas, the TxDOT Districts, the Texas Triangle, key freight corridors, and cross-border trade. Prior to joining Quetica, Mr. Zietlow served as Geoeconomist for the National Center for Freight and Infrastructure Research & Education (CFIRE) and the Mid-America Freight Coalition, both at the University of Wisconsin-Madison

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