Dr Nick Reed has worked consistently at the cutting edge of transportation research, initially researching driver behaviour and subsequently leading connected and automated vehicle projects in the UK to the value of more than £50m. Nick was Academy Director at TRL (the UK’s Transport Research Laboratory) before becoming Head of Mobility R&D at Bosch, the world’s largest automotive supplier. He has since founded Reed Mobility – an independent expert consultancy on future mobility working across public, private and academic sectors to deliver transport systems that are safe, clean, efficient, ethical and equitable and including projects for the European Commission, Department for Transport, Transport for London and PA Consulting. In November 2021, he was appointed as the first ever Chief Road Safety Advisor to National Highways, providing review and challenge to the organisation in its aim to deliver Vision Zero on the national strategic road network. Building on work the European Commission as a member of an invited expert panel to provide recommendations on the ethics of automated vehicles, Nick has been instrumental in a program of work for BSI (British Standards Institution), developing the concept of Digital Commentary Driving - a standardised protocol for the collection of data from automated vehicles for assessing safety performance.