Leveraging vehicle data on an all new platform to improve road conditions in communities

Date and Time: Tuesday, July 19: 1:30 PM - 5:00 PM
Location: Royal AB

Heather Ducharme

Director Global Innovation Future Digital Business Products , 

PRESENTATION DESCRIPTION

General Motors has outlined a vision for a world with zero crashes, zero emissions and zero congestion and each day we take critical steps forward in turning that vision into reality. As an example, we provide OnStar and Connected Services to more than 22 million members in the U.S., Canada, China, Mexico and South America. GM’s Future Roads platform leverages aggregated and anonymized data to create actionable insights that help cities & counties make smarter infrastructure decisions resulting in safer communities.

SPEAKER BIOGRAPHY

Heather Ducharme is the Director of Future Digital Business Products at General Motors where she builds, incubates and scales new businesses and products for business customers’ digital experiences beyond the vehicle.

Since starting her career at GM in 2007 as a Subscriber Relationship Marketing Lead, Heather has held various business management positions where she has supported customer experience and operations, and grown new business platforms and partnerships. She most recently worked as the Head of of SiriusXM, directing global P&L and partner relationships. As the Business Planning Manager for the Chief Operations Office from 2016 to 2018, Heather was additionally responsible for supporting the daily operations of OnStar’s Retail and Commercial P&L. Her achievements have been recognized within GM, where she received the GM Transformer Award and eight GM Connections Awards. Prior to joining GM, Heather held positions in sales, marketing and advertising.

Heather received an MBA in leadership from John Hancock University and a BA from Bowling Green State University, and holds two patents focused on improving the customer experience through technology. She currently sits on Wayne State’s Management Advisory Board as the Chair President and is the Vice President of General Motors Women’s ERG.

PRESENTATION FILE