Kelly Hoogland | UC Davis

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Presentation Description

While battery-electric vehicles (BEVs) have the potential to alleviate transportation cost burden and decrease local air pollution within priority populations in California, to date, BEVs have been adopted predominantly by affluent households and communities. Thus, there is impetus to investigate how to increase BEV penetration within low-income, disadvantaged, and tribal communities (collectively priority populations). Using a full factorial vignette survey experiment, we quantify the extent to which information related to financial incentives, charging infrastructure, and battery assurance measures increases likelihood to consider purchasing a BEV among priority populations. We find that large financial incentives, specifically the Clean Cars 4 All incentive, increases likelihood to consider buying a BEV by approximately 5%. Regarding charging infrastructure, there is no statistically significant effect of public fast charging on BEV consideration compared to public Level 2 charging. Alternatively, access to charging at home, work or school, and the combination of home and public fast charging do increase BEV consideration. Battery assurance measures, including battery rebates and warranties, do not have any statistically significant effects on purchase consideration. While the model reveals significant effects of policy interventions, on their own these explain little of the variation in BEV purchase consideration. Rather we find BEV consideration is better explained by income, being a new car buyer, positive perceptions of BEV attributes, and several attitudinal variables including pro-environmentalism, traveling for leisure, and preferences for mixed land use.

Speaker Biography

Kelly Hoogland graduated from UC Santa Cruz with a bachelors in Environmental science and economics and has a masters in Energy Systems from UC Davis. She is currently a 3rd year PhD candidate in the Transporation Technology and Policy program at UC Davis, where her research focuses on the barriers and opportunities to increasing consumer adoption of electric vehicles in California.

Co-presenters

Scott Hardman
UC Davis

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